TLC: Games for Grown-ups

In the summer of 2007, The Learning Channel launched a groundbreaking gaming site. The purpose: invite its 30-something viewers to take a different look at the various stages of their lives. The games, which covered topics from dinner party fights to chasing down your kids in the grocery store, took daily challenges familiar to their audience and translated them into realistic, if not slightly sensationalized, high-energy brand experiences. In spite of limited media support on TLC and TLC.com, the site was a runaway success, garnering almost 1,000,000 game plays within the first six weeks of launch.



Play She's Wearing My Dress >
Play Dump The Chump >
Play Rascal Round-up >
Play Fixer Upper >
Play In The Mood >
Play Escape From Souvenir Land >
Play Bag That Style >

Game Screens:


Out Of Home: TLC Game Console