More Work

X Games 16: Taller Fence


Something Big


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Winter X Games 14: Talk Him down


Men


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Winter X Games 13: Seed


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MD Films: First Descent

In partnership with Mountain Dew and MD Films, we created the official movie site for First Descent, a 2005 documentary film about snowboarding and its beginnings in the 1980s. The movie featured snowboarders Shawn Farmer, Nick Perata, Terje Haakonsen, plus Mountain Dew athletes Hannah Teter and Shaun White. Shot in the Alaska back country, It is the first movie to be produced and financed by a soft-drink company

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Cheetos: Exploration Station

As part of an effort by Frito-Lay to introduce Chester Cheetah to a new generation of fans, we created Chester’s Exploration Station, a destination site with interactive webisodes in which users were invited to assist Chester on his many adventures. Part game, part story these episodic games kept users engaged and coming back in record numbers.

X Games: X-Boy

To unveil X Games new positioning as a 24/7/365 global brand, we created the X Boy vinyl figure in partnership with Tristan Eaton of Thunderdog Studios and Kid Robot fame. The X Boy represented what X Games is all about – inspiration, dedication and creativity. As an embodiment of Expression Through Sport, our newly minted vision for X, the limited Edition X Boy was distributed to every X Games employee, and later sold at events and at exclusive retailers in select markets.


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